Built Exclusively for B2B SaaS & IT Companies
From Zero Organic Pipeline
to Organic Driving 51% of All Conversions.
Without a Single In-House SEO Hire.
We build full-stack SEO + AI visibility systems for B2B SaaS and IT companies that compound over time. Our clients don’t just rank on Google – they get cited by ChatGPT, Perplexity, and AI Overviews while their competitors are still running ads and wondering why CAC keeps climbing.
51.72%
Of all conversion events driven by organic
TalenTeam · B2B SaaS · UK
500+
Total AI-cited pages across all client engagements
ChatGPT · Google AI Overviews · Gemini
5 yrs
Average client retention - because results compound
Europe · US · Middle East · SEA
We take on a maximum of 3 new clients per month - because results require focus, not volume.
[1 spot remaining this month]
" We came in expecting SEO. We stayed for 5 years because it became our most reliable pipeline channel."
- Head of Marketing · TT · B2B SaaS · London · Client since [2020]
No guaranteed-rankings gimmicks · No black-box reporting · Pipeline-first SEO · Europe · US · Middle East · SEA
These companies chose organic over ad dependency. They're still with us.
You already know something is broken
You’re spending €5K–€20K every month on Google Ads and LinkedIn. And it works – until the moment you pause it. Then the pipeline dries up overnight. The board is asking why CAC keeps climbing. Your CMO knows paid ads aren’t scalable. But every time you look at SEO, it feels like a black box that agencies have already let you down in.
Meanwhile, something bigger is happening, and most B2B companies aren’t paying attention yet. Your buyers aren’t just Googling anymore. They’re asking ChatGPT, Perplexity, and Google AI Overviews which vendor to choose – and the AI is recommending your competitors. Not because those competitors are better. Because their content is engineered to be cited by AI. Yours isn’t. Not yet.
You’ve probably tried SEO before. An agency promised page 1 rankings, sent you reports full of green arrows, and delivered nothing that touched your pipeline. That wasn’t bad luck. It was the wrong model. Traditional SEO optimises for rankings. Your buyers have moved on. The new game is AI visibility – and almost no one is playing it properly yet.
"Every month you're not in AI search, a competitor is being recommended instead of you. That's not a future problem. It's happening right now, in every conversation your buyer is having with ChatGPT."
Most agencies are still playing last decade's game
That’s why you’ve been burned before. Here’s the difference.
What you've probably experienced:
- Optimised for Google rankings only - AI search ignored
- Success measured by keyword positions, not pipeline
- Black-box process with no visibility into what's being done
- Reports full of green arrows, zero pipeline contribution
- Backlink campaigns with no buyer intent mapping
- Handed a strategy document - implementation is your problem
- Disappeared or deprioritised you after onboarding
What Cranberry does differently:
- Engineers content for Google + ChatGPT + Perplexity + AI Overviews simultaneously
- Tracks organic contribution to leads and revenue - not rankings
- Live Looker Studio dashboard - you see everything, always
- Monthly strategy call - no black box, ever
- Intent-mapped link building - 3–5 placements/month
- We implement. You don't need a developer on standby.
- 5-year average client retention - we don't disappear
Introducing the Cranberry Authority Engine
The organic pipeline your board has been asking about
Most B2B SaaS and IT companies come to us after one of three things: they’ve hit a ceiling on paid ads, they’ve been let down by a traditional SEO agency, or they’ve noticed competitors showing up in AI search and want to know why. The answer is always the same. Rankings are not the goal. Being the answer is the goal.
We engineer your content to become the source AI systems cite – on Google, ChatGPT, Perplexity, and AI Overviews. We build the technical foundation that makes your site trustworthy to AI crawlers. We map your buyer’s intent across every stage of their search journey and close the gaps your competitors are exploiting. And we do it while tracking one thing above all else: pipeline contribution.
Everything Included
- Full technical SEO audit + ongoing monitoring
- 6 pages/month optimised - on-page SEO + AEO/GEO engineering
- AI visibility engineering - Google AI Overview, ChatGPT, Gemini, Perplexity
- Link building - 3–5 high-authority placements per month
- Monthly strategy call + live Looker Studio dashboard
- Pipeline attribution - organic traffic → leads → revenue tracked in your CRM
- 90-day visible progress guarantee - or we extend your engagement free
What happens, month on month
No black box. Here’s exactly what you get and when.
01
Month 1
Foundation + Quick Wins
Full technical audit, AEO/GEO baseline established, 90-day prioritised roadmap delivered. First technical fixes implemented. Looker Studio dashboard live. You see exactly where you stand before we’ve written a single piece of content.
02
Month 2–3
Execution + Early Momentum
Page optimisation begins. Link building launches. AEO content restructuring starts. Target: measurable upward movement in keyword positions visible by end of Month 3.
03
Month 4-6
Compounding Growth
Content clusters built around high-intent buyer keywords. AI visibility tracked across ChatGPT, Perplexity, AI Overviews. Reporting shifts to business outcomes: organic lead contribution, traffic quality, conversion rates.
04
Month 7–12
Authority + Scale
Organic becomes a predictable pipeline contributor. Topical authority expands. AI search dominance across multiple platforms. CAC drops. Paid ad dependency reduces. This is what your board asked for.
3 new client spots per month. Enquire now to check availability.
SEE IT WORKING - A B2B SAAS COMPANY IN THE UK
How a UK HR-Tech SaaS Company Got Recommended by AI for 'Top Rated SAP SuccessFactors Partner' - a Buyer-Intent Keyword Their Competitors Dominate.
TalenTeam. Global HR-technology consulting. SAP SuccessFactors specialists. Headquartered in the UK. Here’s what happened when we engineered their content for AI visibility.
Watch: How TalenTeam became AI-recommended for high-intent B2B buyer keywords despite starting from a low domain authority baseline
207
AI-cited pages
Across ChatGPT · AI Overviews · Gemini
704
Organic traffic (+23%)
6-month period
1.8k
Organic keywords (+19%)
Ranking and growing
#1 AI
Recommended for 'Top SAP SuccessFactors Partner'
Across ChatGPT · AI Overviews · Gemini
TalenTeam didn’t have the biggest content library. They didn’t have years of backlink history. What they had was content that was engineered to answer exactly what their buyers were asking AI – and a technical foundation that AI crawlers could trust and cite.
The result: they became the AI-recommended answer for the exact buyer-intent queries their sales team cares about most.
More companies that chose organic over dependency
Different industries. Same pattern: AI visibility compounds where paid ads can’t.
· Enterprise SaaS / HR Tech
· High-Impression Organic Growth Proof
18.1K clicks · 3.28M impressions · 0.6% CTR · Avg. Position 30.5
Scaled To 3.28M Impressions in Google Search
A B2B HR technology company operating in a competitive enterprise SaaS and services category. Starting from a modest organic baseline, the brand scaled to over 3.28 million search impressions and 18.1K clicks within 12 months entirely through structured content architecture and search intent alignment.
Despite operating in high-competition keyword clusters, the site expanded visibility across thousands of query variations, driving sustained impression growth without majorly relying on paid acquisition
Key proof: Consistent impression growth signals strong topical authority and AI-retrieval readiness. Structured, intent-mapped content compounds visibility even before first-page dominance.
· Enterprise SaaS / HR Tech
· AI-Driven Engagement & Acquisition Growth
8.8K page views · 5.6K user engagements · 937 organic session · Jan 24 – Feb 22, 2026
High-Intent Multi-Page Journeys Signalling Enterprise Evaluation Traffic
An enterprise HR technology platform strengthening AI-era visibility while simultaneously improving engagement depth and multi-channel acquisition performance. In B2B environments, multi-page journeys typically reflect evaluation-stage visitors comparing solutions, reviewing capabilities, and validating credibility.
8.8K Page Views
~4× sessions → Multi-page journeys typical of B2B evaluation behavior.
1.6K Scroll Events
Strong long-form consumption → Intent-driven service page traffic.
936 Organic Sessions
Largest acquisition channel → SEO is primary discovery engine.
478 Direct Sessions
Second-largest source → Brand recall & warmer returning audiences.
Key proof: Being the right answer matters more than being the biggest brand. Content engineered for AI retrieval wins where backlinks can’t.
Lemon in Ginger · Food & Travel Blog
· AI Citation Volume
11K clicks · 2.97M impressions · Average position 9.4 · 21K active users · 6 months
Outranked Competitors With 3× Higher Domain Authority in Google AI Overviews
A popular food and travel blogging website dedicated to bringing delicious, easy-to-follow recipes for everyday meals, festive dishes, and healthy cooking.
Key proof: Content optimised for LLM consumption and citation beats link-heavy legacy sites. AI search rewards answer quality, not domain age.
TT · B2B SaaS
· London
· 5-Year Retention
5-year engagement · Organic = primary pipeline driver · 51.72% of key events (GA4 verified)
Organic Now Drives 51.72% of All Key Conversion Events
Global HR-technology consulting company. Came to Cranberry with a paid-ads dependency and no organic pipeline. Five years later, organic search drives the majority of all tracked conversion events – verified in GA4. The engagement has compounded every year. They haven’t left because the results keep growing.
Key proof: Organic compounds. This is what Month 60 looks like.
· B2B Immigration / Legal Services
· Early-Stage AI Visibility Growth
1.01K clicks · 27.5K impressions · 3.7% CTR · Avg. Position 40.9
Built Foundational Search & AI Visibility in a High-Trust B2B Niche
Scaled from a low organic baseline to 27.5K impressions and 1.01K clicks within a competitive immigration services category.
A 3.7% CTR at an average position of 40.9 indicates strong intent match — visibility driven by relevance, not just rankings.
Consistent upward impression growth reflects expanding keyword coverage and structured topical architecture — positioning the brand for long-term AI retrieval and search dominance.
Key proof: Relevance and structured content drive AI exposure before first-page authority is established.
· Enterprise Software / IT Services
· Scaled AI Search Visibility
3.43K clicks · 383K impressions · 0.9% CTR · Avg. Position 49
Expanded Search Surface Area in a Competitive IT Services Market
Scaled to 383K impressions and 3.43K clicks through structured content architecture and semantic topic expansion.
Upward impression trend signals growing keyword coverage and increasing AI retrieval presence, despite operating at early average positions.
Visibility growth reflects expanding discovery footprint across long-tail and contextual enterprise queries.
Key proof: In enterprise SaaS, AI visibility compounds through breadth of coverage before ranking consolidation.
· Clinical Research / Pharmacovigilance
· AI Visibility & Organic Dominance
Organic Search: #1 Acquisition Channel · 94K Video Interactions (+524%) · 35K Page Views · Jan–Sep 2025
Became the Primary Discovery Source in a High-Trust Scientific Market
Organic Search led all acquisition channels, establishing search as the core visibility engine in
a highly specialized clinical research category.
Visitors consume long-form pages, engage with technical video content, and trigger deep interaction events. We see patterns that are typical of evaluation-stage stakeholders in clinical research.
Traffic growth reflects authority-led discovery followed by meaningful engagement and not just passive exposure.
Key proof: In clinical B2B markets, AI visibility is earned through authority, depth, and sustained engagement, not the brand size alone.
Don't take our word for it
Different industries. Same pattern: AI visibility compounds where paid ads can’t.
Three paths to the same destination
Organic authority + AI visibility – at whatever commitment level you’re ready for. All three paths use the same team and the same process.
MOST POPULAR
The Authority Engine
€2,300/month
· 6-month minimum
· 12 months recommended for full compounding effect
The complete solution for B2B SaaS and IT companies ready to build a compounding organic pipeline. The same engagement that TT and SDNA have been on for 5 and 4 years respectively.
- Full SEO audit + ongoing technical monitoring
- 6 pages/month optimised - on-page SEO + AEO/GEO
- AI visibility engineering across all major platforms
- Link building - 3–5 placements/month
- Monthly strategy call + live Looker Studio dashboard
- 90-day visible progress guarantee
- Pipeline attribution - organic → leads → revenue tracked
Optional add-ons :
+ Content creation
€800/month
+ Dev implementation
support €500/month
The AI Visibility Audit
€1,000 Standalone
· Standalone
· Credited in full if you proceed within 30 days
Not paying €1,000 for a document. Paying to de-risk the decision. You'll see exactly where you stand in AI search, what your competitors are doing, and a 90-day roadmap to close the gap. If you proceed to the Sprint or monthly engagement, the €1,000 is credited in full.
- Full technical SEO audit
- AEO/GEO gap analysis - where you stand in AI search today
- Competitor benchmarking
- 90-day prioritised roadmap
- 60-minute findings walkthrough with Aditya
The 90-Day Growth Sprint
€6,000 one-time
· 3-month pilot
· No long-term commitment
Like the process but not ready to commit 6 months? This is your entry point. Same team. Same process. Condensed into a 3-month pilot. At Month 3, if the results are strong, you roll into the monthly engagement. If not, no hard feelings - you keep the roadmap.
- Full SEO audit + strategy
- AEO/GEO optimisation included
- Implementation across the 3-month window
- Same team and process as the Authority Engine
We work with a specific kind of company
This is probably the right fit if:
- You're a B2B SaaS, IT services, cloud infrastructure, or tech company
- You have €1M+ annual revenue and a dedicated SEO budget
- You operate in English-first international markets
- You have a marketing director, manager, or SPOC internally
- You have GA4 + Google Search Console (or will install them in Week 1)
- You understand SEO is a 90+ day game - not performance marketing
- You're ready to commit 6 months, or start with the Sprint or Audit
This probably isn't the right fit if:
- You need guaranteed leads in under 60 days
- There's no internal marketing contact - founder-only operations
- Your primary success metric is weekly ranking reports
- You've tried SEO before but can't explain what went wrong or why
- You're a D2C brand, solopreneur, or influencer business
- You're not willing to share access to GA4 and Search Console
- You're shopping for the lowest price, not the best outcome
The companies appearing in AI search today started 6–12 months ago.
Every month without AI visibility is a month your competitors are being recommended instead of you. The window to build first-mover advantage in AI search is open right now. It won’t be this easy in 12 months – your competitors will have caught up, and the effort required will be significantly greater.
Questions we hear on every strategy call
"SEO takes too long. We need faster results."
You’re right – SEO isn’t a 30-day play. But paid ads stop the moment you stop paying. SEO compounds: Month 3 you see upward movement, Month 6 organic starts contributing to pipeline, Month 12 it’s your most cost-efficient acquisition channel. The companies that start today will have an 18-month lead over the ones that start next year.
"It's expensive. Can't we just hire someone in-house?"
A mid-level SEO specialist in Europe costs €50K–€70K/year plus 3–6 months to find and ramp. With Cranberry you get a full team – technical SEO, content strategy, link building, AEO specialist – for €2,300/month. No ramp time. No hiring risk. No salaried headcount if it doesn’t work.
"We tried SEO before and it didn't work."
Most agencies optimise for rankings. Rankings without pipeline are vanity. What probably happened: they targeted low-intent keywords, built spammy links, or sent you green-arrow reports with no revenue attribution. We track pipeline contribution and AI visibility – if organic isn’t moving your business, we haven’t done our job.
"What if it doesn't work? I don't want to be locked in."
Start with the 90-Day Growth Sprint – €6,000, 3 months, no ongoing commitment. Same team, same process. If you’re happy at Month 3, you roll into the monthly engagement. If not, you keep the roadmap. Or start with the AI Visibility Audit for €1,000 – you’ll see exactly what we’d fix before committing to anything.
"Can you guarantee rankings, traffic, or leads?"
No ethical SEO agency can guarantee rankings – Google’s algorithm changes too frequently. We commit to visible upward movement in target keyword positions by Month 3, and demonstrable organic traffic growth against your baseline by Month 6. If we miss those milestones, we extend your engagement one month at no charge.
Aditya
Founder, Cranberry Design Studio
Aditya has spent years building organic growth engines for B2B SaaS and IT companies across Europe, the US, the Middle East, and Southeast Asia. When most agencies were still chasing page-1 rankings, he was engineering content to be cited by AI – and proving it works with data, not promises.
His clients don’t leave. TT has been with Cranberry for 5 years. SDNA for 4. That retention rate isn’t built on contracts – it’s built on pipeline contribution that compounds every year.
“I started Cranberry because I was tired of watching B2B companies pay for SEO that never moved their pipeline. Every client we take on, I ask one question: is organic making you money? If the answer isn’t yes by Month 6, we haven’t done our job.”
The companies appearing in AI search today started 6 months ago
They didn’t get there last week. They built content authority while their competitors were still debating whether AI search mattered. Today, every time a buyer asks ChatGPT or Perplexity for a vendor recommendation, those companies get named. The others don’t.
Every month without AI visibility is another month of compounding disadvantage. Another month of paying for ads that stop the moment you pause spend. Another month of your competitors being recommended while your name doesn’t come up.