WHAT WE MEASURE
How We Measure AI Visibility: Citation Rate, Share of Voice & AI Referral Traffic
Traditional SEO reports keyword rankings. AI search optimization demands a new scorecard. These are the five AI visibility metrics we track to prove your brand is getting cited and recommended across ChatGPT, Gemini, and Perplexity – from citation rate and share of voice to AI referral traffic and pipeline.
Citation rate
How often AI names you for buyer-intent prompts.
Share of voice
How many high-value questions you show up for.
Prompt coverage
How many high-value questions you show up for.
AI referral traffic & pipeline
Trials, demos, and revenue traced back to AI answers.
Perception accuracy
Not just whether AI mentions you, but whether it gets you right.
