Built Exclusively for B2B SaaS & IT Companies
Turn Organic Search + AI Visibility Into a Predictable Pipeline Channel
We help B2B SaaS and IT companies reduce paid-ad dependency, get found on Google, ChatGPT, and AI Overviews, and make organic a measurable pipeline channel.
51.72% of key conversions from organic
500+ AI-cited pages
5-year avg. retention
We take on a maximum of 3 new clients per month to protect quality.
1 spot remaining this month
Trusted by growth-focused teams
B2B SaaS, IT, cloud, enterprise, and authority-led digital businesses
ClientCo
TalentTeam
CloudStack
DevPlatform
SecureIT
Who this is for
B2B SaaS and IT teams that want organic to become a real growth channel
Cranberry works with B2B SaaS, IT services, enterprise software, cloud, dev tools, and technology consulting companies operating in English-first markets.
You’re a fit if you already invest in growth, have an internal marketing point of contact, and want to build owned visibility instead of relying entirely on paid channels.
- You already spend on paid acquisition
- You want lower ad dependency over time
- You want to show up in Google and AI search
- You care about pipeline contribution, not just rankings
- You want specialist execution without hiring in-house
Flagship proof
How one B2B SaaS company turned organic into a major conversion driver
TalentTeam · UK B2B SaaS
51.72%
key conversions
from organic
#1
primary pipeline
driver
5 yrs
client retention
GA4
verified impact
TalentTeam came to Cranberry without a meaningful organic pipeline and with paid acquisition carrying too much of the load. Five years later, organic drives the majority of tracked key conversion events.
That is what happens when SEO is built to drive business outcomes – not just keyword movement.
Your competitors don’t need to be better than you. They just need to be easier to find.
Why SEO is no longer working
The problem isn't SEO. It's the model most agencies sell.
Most B2B companies did not fail at SEO because search doesn’t work. They failed because they were sold rankings and reports instead of a system built to create pipeline.
- SEO is measured by keyword movement, not revenue impact
- Your team gets reports, not real clarity
- Execution slows down because implementation is pushed back to you
- Traffic goes up, but buyer intent does not
- No one is thinking about AI search visibility at all
- Months pass and nothing meaningful changes
Buyer behaviour is shifting too. Prospects are not just Googling. They are asking ChatGPT, Perplexity, and AI search surfaces who to trust, who to buy from, and who to shortlist.
The brands showing up there next year are building that advantage now.
The Cranberry Authority Engine
A full-stack SEO + AI visibility system built for B2B SaaS and IT companies
Not rankings in isolation. Not vague content activity. A focused system designed to turn organic search and AI visibility into a measurable growth asset.
€2,300/month
6-month minimum
For serious B2B teams that want organic to become a real pipeline channel – without hiring an in-house SEO team.
What makes it different
- Built for Google + ChatGPT + AI Overviews
- Focused on buyer-intent visibility
- Measured against leads and pipeline
- Strategy and execution under one team
- Live reporting and ongoing strategic visibility
What's included
- Full technical SEO audit + ongoing monitoring
- 6 pages/month optimized for SEO + AEO/GEO
- AI visibility engineering across major search surfaces
- 3–5 authority placements per month
- Monthly strategy call
- Live Looker Studio dashboard
- 90-day visible progress guarantee
No black box. No bloated internal hire. No waiting months to understand what is happening.
Not ready for a 6-month engagement? Ask about our 90-Day Growth Sprint or AI Visibility Audit on the strategy call.
What to expect
Clear execution. Clear milestones. Clear visibility.
Month 1
Foundation + technical fixes
Audit, AI visibility baseline, 90-day roadmap, dashboard setup, and first round of technical improvements.
Months 2–3
Execution + early movement
Priority pages optimized, authority-building launched, AI-search structuring begins, and visibility starts moving in the right direction.
Months 4–6
Compounding growth
Organic visibility strengthens, more buyer-intent search surfaces open up, and organic becomes easier to track as a pipeline contributor.
Month 1
Foundation + technical fixes
Audit, AI visibility baseline, 90-day roadmap, dashboard setup, and first round of technical improvements.
Months 2–3
Execution + early movement
Priority pages optimized, authority-building launched, AI-search structuring begins, and visibility starts moving in the right direction.
Months 4–6
Compounding growth
Organic visibility strengthens, more buyer-intent search surfaces open up, and organic becomes easier to track as a pipeline contributor.
SEO is not a 30-day fix. But done properly, it becomes the channel that keeps working after paid spend stops.
Case study
TalentTeam: from paid dependency to organic driving 51.72% of key conversion events
TalentTeam is a global HR technology consulting company. When they came to Cranberry, organic was not a meaningful pipeline source.
Today, organic drives 51.72% of tracked key conversion events. The engagement has continued for 5 years because the channel kept compounding over time – instead of flattening after a short-term lift.
Watch the short breakdown below to see what changed, what Cranberry focused on, and why the channel kept growing.
51.72%
key conversions from organic
#1
primary pipeline driver
5 yrs
client retention
GA4
verified business impact
This is what long-term organic compounding looks like when the work is tied to business outcomes.
More proof
This is not a one-client outcome
Cranberry’s work has created meaningful search visibility across competitive, technical, and high-trust markets – including enterprise SaaS, IT services, and scientific categories.
Enterprise SaaS / HR Tech
Scaled to 3.28M impressions in Google Search
Clicks
18.1K
Impressions
3.28M
CTR
0.6%
Avg. position
30.5
In a competitive enterprise SaaS category, visibility expanded across a wide range of relevant searches – creating more opportunities to be discovered before rankings fully matured.
This is how search presence starts compounding: you get found in more of the right places, more often.
Enterprise Software / IT Services
Expanded visibility across a competitive IT services market
Clicks
3.43K
Impressions
383K
CTR
0.9%
Avg. position
49
Structured topic expansion helped the brand appear across more enterprise and long-tail searches, increasing search surface area in a crowded category.
Strong search growth often starts with broader visibility before rankings catch up.
Clinical Research / Pharmacovigilance
Became the leading discovery channel in a high-trust scientific market
Clicks
#1 acquisition channel
Impressions
94K (+524%)
CTR
35K
Avg. position
Jan–Sep 2025
In a specialized clinical research category, organic search became the strongest acquisition source
while users engaged deeply with educational and technical content.
while users engaged deeply with educational and technical content.
In high-trust B2B markets, visibility grows when depth, credibility, and discoverability work together.
FAQ
Frequently asked questions
How long does this take to show results?
Month 1 is foundation. By Month 3, you should expect visible movement. By Month 6, organic should be materially stronger and easier to measure against business outcomes.
We tried SEO before and it didn't work. Why is this different?
Because most agencies sell rankings without business context. Cranberry focuses on buyer-intent visibility, AI search presence, execution, and measurable pipeline contribution.
Do we need to hire an in-house SEO team?
No. You get a specialist team covering technical SEO, AI visibility, execution, reporting, and strategic guidance – without the hiring risk or ramp time.
Do you guarantee rankings or leads?
No ethical SEO partner can guarantee rankings. What Cranberry does commit to is visible directional progress, transparent reporting, and a system built around measurable business movement.
Who is this best suited for?
B2B SaaS and IT companies in English-first markets with an internal marketing contact, growth ambition, and the patience to build a compounding channel properly.
What if we're interested but not ready for a 6-month commitment?
That is exactly why we can discuss the 90-Day Growth Sprint or AI Visibility Audit on the strategy call. The flagship offer is the best path for serious buyers, but there are lower-risk starting points for qualified teams.
If organic is going to become a serious growth channel, it needs to be built intentionally.
Cranberry helps B2B SaaS and IT companies build search visibility that compounds across Google, ChatGPT, and AI search surfaces – and turns it into a measurable contributor to
pipeline.
Every quarter you delay this, paid channels keep carrying
the full burden alone.
If you want to build a search channel that compounds instead
of resetting every month, let’s talk.
Built for serious B2B teams · Maximum 3 new clients per month